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General Motors, South Carolina Department of Agriculture promote E85 ethanol as alternative, renewable fuel
PRESS RELEASE
August 7, 2006
Charleston , S.C. : General Motors today provided an E85-capable Chevrolet Avalanche to the State of South Carolina as part of an ongoing campaign to promote ethanol and E85-capable vehicles in the state.
The announcement is part of a campaign by GM and the Governors’ Ethanol Coalition (GEC), a bipartisan group of governors devoted to the promotion and increased use of ethanol. This collaborative effort, which began in 2005, is designed to increase awareness of E85 ethanol and flexible fuel vehicles, and to promote the increased use of E85 ethanol as a renewable, alternative transportation fuel that is able to meet the demands of today’s drivers. GM previously provided an E85-capable vehicle to South Carolina for similar use in 2005.
Commissioner of Agriculture, Hugh Weathers was on hand to accept the vehicle. “We are excited to continue to work with General Motors to further promote E85 capable vehicles across South Carolina,” said Commissioner Weathers. “We appreciate GM’s support of cleaner-burning alternative fuels like ethanol and its promotion of E85. With soaring gas prices and the use of renewable fuels like E85 ethanol, we can save a little on the price of the trip, help the environment, and support agriculture, too.”
The South Carolina Department of Agriculture will showcase the E85-capable Chevrolet Avalanche in various ways and events throughout the year. There are thirty-four E85 ethanol fueling sites currently located throughout the state.
“GM already has over two million vehicles on the road today that are capable of using E85 ethanol fuel,” said Elizabeth Lowery, GM vice president of environment and energy. “We appreciate the support of Commissioner Weathers and the State of South Carolina as we continue to promote the use of E85 and its many benefits for the environment, the economy and consumers.”
E85 FlexFuel vehicles can run on any combination of gasoline and/or E85, a fuel blend of 85 percent ethanol and 15 percent gasoline. E85 can contribute to energy independence because it diversifies the source of transportation fuels beyond petroleum, and it provides positive environmental benefits in the form of reduced greenhouse gas emissions.
GM is partnering with government, fuel providers and fuel retailers across the nation to help grow the E85 ethanol fueling station infrastructure. Since May of 2005, GM has announced partnerships in nine states ( South Dakota, California, Texas, Illinois, Minnesota, Michigan, Indiana, Ohio and Pennsylvania) to locate up to 163 new E85 ethanol fueling locations by the end of 2006. To date, there are over 800 E85 ethanol fueling stations in the U.S.
Since research has shown that many owners of flex-fuel vehicles do not know that their vehicles are capable of using E85, GM has initiated a sweeping consumer education and advertising campaign aimed at promoting the benefits of E85 and GM’s flexible fuel vehicle leadership, and encouraging consumers to actively promote E85 in their communities. “Live Green Go Yellow” ads continue throughout the year with print, web (livegreengoyellow.com) and broadcast media components.
GM is also committed to educating consumers about the fueling options they have as flex fuel owners. Later this year, Chevrolet and GMC E85 Flex Fuel cars and trucks will come equipped with a yellow fuel cap, indicating the consumer has a choice of either gasoline or E85 fuel.
GM is a leader in flexible-fuel vehicle production and sales. For the 2006 model year, GM offers nine E85 flexible fuel vehicles, including the Chevrolet Tahoe, GMC Yukon, Chevrolet Suburban, GMC Yukon XL, Chevrolet Silverado, GMC Sierra, Chevrolet Avalanche, Chevrolet Impala, and the Chevrolet Monte Carlo. GM also plans to add more than 400,000 E85-capable vehicles to the fleet in 2006. At the same time, worldwide production of ethanol is increasing every year, and is expected to triple by 2020.
About GM:
General Motors Corp. (NYSE: GM), the world’s largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. More information on GM can be found at www.gm.com.
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