HOME | Contact Editor | Add Comment | Forum | Directory | Search | Advertise | Tell-a-Friend
November 10, 2005 | South Carolina Headlines


Join us in
South Carolina Headlines

Sign up today to take part in the forums, interact with the content, receive South Carolina Headlines newsletters, display current weather conditions in your area, and more.

Already a member?



Support South Carolina Headlines - visit our advertisers


Author (last 7 days)

It Seems Dr. Atkins Was Right After All
'Biggest Loser 3' Casting Now Underway
You Have To Try Dreamfields Low-Carb Pasta
'Livin' La Vida Low-Carb' Book Tour Kicks Off Today In Spartanburg
Laughing In The Face Of Low-Carb's Enemies
My Brother's Morbid Obesity Is Killing Him
'Biggest Loser' Creating Huge Demand For Weight Loss Coaches
Police Officer Knew About Low-Carb, But Needed Something More
Low-Carb: Does It Really Work?
Psychic Points To The Stars For Weight Loss
National Weight Registry Eschews Low-Carb In Favor Of Low-Fat, Low-Calorie Diet
Posters Displaying Typical Ingredients In Fast Food Used To Educate Kids
Celebrities 'Shattered' By Weight Loss On Popular Television Dancing Show
Jillian Michaels Turning Losers Into Winners
Structured Weight Loss Vacations Costly, Don't Teach Real-World Changes
SUGAR SHOCK! Offering FREE Trial Of New Sugar Addiction Support Program
Senior Citizen Delivers 185-Pound Weight Loss


 :: Jonathan Pait
 :: Benj Buck

 :: Guest Columnist
 :: Doug Kendall
 :: Henri Thompson
Press Releases

 :: List All

Want to be a columnist? Contact the editor to learn how.

Study Indicates Low-Carb Lifestyle Is Here To Stay
Jimmy Moore
May 24, 2005

The following article is a reprint from my new blog called "Livin' La Vida Low-Carb":
An eye-opening new study released by Integras Restaurant Audit, an advanced analytical services division of a market research company called Claritas Inc., finds that people who are livin' la vida low-carb are still looking for foods with good nutritional value to continue the health improvements they have made while doing a low-carb program despite reports in the media that this lifestyle is in decline.


In an 18-page document entitled "Catering to the Carb-Conscious Consumer" (you can order a copy of this report by calling 312-583-5406 or by sending an e-mail to ), the low-carb lifestyle is described as "a holistic, total-health" approach to nutrition.

I've been telling people this ever since I started doing low-carb for myself last year. While it started off as a method for losing weight, it has now become a healthy living lifestyle that I intend on doing for the rest of my life. There are millions upon millions of people just like me who are doing the same and this new study seems to confirm that.

There were two groups of people -- those who watched their carbs and those who did not -- who participated in this groundbreaking study. It examined the participant's eating habits at restaurants and inquired about their general concern for health, nutrition, convenience, price, variety and selection of the the foods they buy when they decide to go out to eat.

Interestingly, those who watched their carb intake were found to be very aware of nutritional content of the foods they buy when dining out and are likely to visit fast food restaurants that cater to their needs. As a result, very few low-carbers in the study have been to McDonald's in the past thirty days.

I haven't been to McDonald's since I began my low-carb lifestyle. Especially since watching Super Size Me, my desire for ANYTHING from the Golden Arches has significantly diminished. I know a lot of low-carbers have the same feeling about this and refuse to get anything from McDonald's because they have not made any efforts to fulfill the needs of the low-carb consumer. I guess they think they don't need our business!

Conversely, a significant number of people following the low-carb approach have visited restaurants that actively advertise a low-carb menu, including Applebee's, Chili's, Cracker Barrel, and Ruby Tuesday. The fact that these restaurants actively sought the low-carb consumer factored into the decision they made to visit the restaurant, this study showed.

If a restaurant at least makes an attempt to offer foods that I can eat on my low-carb lifestyle or if they are willing to make key substitutions with their regular menu, then I am more likely to go to that restaurant. Most restaurants have been very good about getting on the bandwagon, but a few others still lag far behind. This new study should wake up the board of directors of some of these popular restaurant chains that think this "low-carb fad" will just blow over. That's not going to happen as long as people like me who have chosen to make this our lifestyle!

This survey of 30,000 U.S. households had participants from across all demographics.

At the end of this story, the editor of AMonline.com named included some comments that ought to bring a smile to the face of anyone who is livin' la vida low-carb.

"In the last year, some market researchers have claimed that the low carb diet is fading. This study sheds some light on the issue. The popularity of the low carb diets may have in fact decline; every trend peaks and levels off. But as others have claimed, the lifestyle appears here to stay. This new study quantifies the extent to which low carb consumers differ in their consumption habits. This is an audience that no one in the foodservice industry can afford to ignore."

Yee hah! Mr. Maras, I've gotta hand it to you, sir. YOU GET IT! Your analysis of the low-carb consumer is exactly right and it is time for restaurants to make the necessary adjustments to their menu and/or their attitudes about people doing low-carb so they won't begin losing business. Give us what we want and we'll be loyal for life!

Post a comment for this column

You must be logged in to participate. You may use the MyVoice! area at the top of this page to log in, or you may set up a new account.


Use the partisanometer to put this columnist in his place - liberal or conservative? Just click left or right. First, you'll need to sign on.

Join in the fun! Sign on and give your rating on the partisanometer.


Join in the fun! Sign on and give this article a thumbs down or a thumbs up.


Refer Column

Refer this column to a friend. Highlight the fields below, fill them out and press "Send."



Send your comment to the author of this column.


You wish--- check new Statistics Canada report. . . .

Read the rest.

Site Stuff

Sessions: 315950
Members: 676

  South Carolina Headlines
Made possible by The Worthwhile Company, Inc.